Excel: Market Research Strategies.
(eVideo)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2020.
Status
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Format
eVideo
Language
English
Notes
General Note
3/20/202012:00:00AM
Participants/Performers
Presenter: Michael McDonald
Description
Leverage the power of Excel to become a more effective marketer. Learn how to use Excel to tackle product pricing, focus group response analysis, and more.
Description
Curious about how to leverage the remarkable versatility of Excel as a marketing professional? This course shows you how. Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users. Michael demonstrates how to tackle demand forecasting with Excel, including how to interpret regressions for forecasting. He covers different methods of doing product pricing, how to approach A/B testing with Excel, and how to transform the results of a survey into quantitative regression data. Plus, learn how to calculate the lifetime value of customers, churn rates, and customer acquisition costs for your business.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
McDonald, M. (2020). Excel: Market Research Strategies . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)McDonald, Michael. 2020. Excel: Market Research Strategies. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)McDonald, Michael. Excel: Market Research Strategies linkedin.com, 2020.
MLA Citation, 9th Edition (style guide)McDonald, Michael. Excel: Market Research Strategies linkedin.com, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
e5491f9f-a200-fe51-2c89-6ef415422f32-eng
Grouping Information
Grouped Work ID | e5491f9f-a200-fe51-2c89-6ef415422f32-eng |
---|---|
Full title | excel market research strategies |
Author | mcdonald michael |
Grouping Category | movie |
Last Update | 2024-06-24 15:56:06PM |
Last Indexed | 2024-07-03 01:13:33AM |
Book Cover Information
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First Loaded | Feb 14, 2022 |
Last Used | Mar 23, 2024 |
Marc Record
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Last File Modification Time | Jun 24, 2024 04:00:18 PM |
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