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1) SPIN selling
Author
Language
English
Formats
Description
Written by Neil Rackham, former president and founder of Huthwaite Corporation, "SPIN Selling" is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite Corporation's massive 12-year, $1-million dollar research into effective sales performance, and this groundbreaking resource details the revolutionary SPIN (Situation, Problem,...
Author
Language
English
Description
Develop proficiency at solution-selling—a customer-focused approach to sales—and learn why it is critical when selling large deals and sophisticated products and services.
The modern buyer is more knowledgeable and savvy than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals....
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